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Mar 31 / nicole_lynn

Don’t Scrimp On Marketing During A Downturn

mStudy after study has confirmed that those who strategically increase marketing efforts during economic declines reap noticeable gains in market share over their competition. In the real estate business, that means allocating capital towards more professional means of marketing: professional staging, professional photography, and promotional videos for listings are examples.

By Inman News, Tuesday, December 30, 2008.