Three Secrets Third-Party Aggregators Don’t Want You To Know
There’s a battle raging between brokerages and third-party aggregators that compile real estate listings online and collect sales leads in order to sell them to agents and brokers. Several large brokerages are so unhappy with aggregators that they’ve turned off syndication in an effort to “get control” of their listings. But what’s really at stake in this debate?
Ultimately, third-party aggregators are light years ahead in knowing how to take brokers’ most valuable assets – their property listings – and in using them to attract large volumes of web visitors.