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Jul 30 / bschwartz

VHT Tells It Like It Is

VHT Chiarman, Brian Balduf, recently sat down Chicago Tribune journalist Mary Umberger to discuss the importance of professional photography in real estate listing photos.

Here is an excerpt, and you can read the interview in its entirety here!

Q: What goes into good real estate photography?

A: It’s harder than most people realize. Room photography is lighting, lighting, lighting. And when you photograph a home, you may be dealing with every kind of lighting — exterior lighting, incandescent, fluorescent — so without controlled lighting, every room is going to come out different. You may see a lot of bluish bathrooms and kitchens. Outside, you want to time the photograph to control for weird shadows; you also want to get rid of parked cars or garbage cans in the driveway.

And it takes a real camera. Technology is making it easier to shoot bad photos — camera phones don’t have enough flash or depth of field (for rooms). Your drunk friend at a Cubs game, a camera phone is great for that. But if you have a room that’s deep, you want to be able to see it.



  1. Christina Miller / Aug 18 2012

    Thank you.

  2. Kirt Germond / Aug 26 2012

    Lighting is the key in real estate photography…nothing worse than a set of photos that show dark rooms.

    HDR photography is overcoming many of the drawbacks of not having a powerful or expensive lighting system.

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