{"id":27,"date":"2009-03-31T08:43:32","date_gmt":"2009-03-31T15:43:32","guid":{"rendered":"http:\/\/smartbrief.vht.com\/?p=27"},"modified":"2009-05-01T09:25:17","modified_gmt":"2009-05-01T16:25:17","slug":"smart-ways-to-reach-potential-buyers","status":"publish","type":"post","link":"http:\/\/resnapshot.vht.com\/smart-ways-to-reach-potential-buyers\/","title":{"rendered":"Smart Ways to Reach Potential Buyers"},"content":{"rendered":"When real estate sales are slow, smart marketing is particularly important. Here are ideas from Chicago based brokerages:\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Offer tours of the office:<\/strong><\/span> Jack Persin, president of Ryan Hill Realty tours elementary school children through his offices, showing them how homes are bought and sold. The tour introduces his business to parents and teachers as well as children.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Make showing houses an art.<\/strong><\/span> Associates at Sudler Sothebys International Realty, offered local artists free space to display their work on the walls of empty homes for sale. The \u201cart shows\u201d attracted more than 200 people, who also received flyer about homes for sale.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Do well by doing good.<\/strong><\/span> Baird &amp; Warner sponsored a winter coat drive at all its offices and also invited the public to drop off coats at open houses.\r\n\r\n<div\n\tclass=\"ngg-galleryoverview ngg-ajax-pagination-none\"\n\tid=\"ngg-gallery-0faa72e4ba109a9d10033f0bc97bf8ea-1\">\n\n    \t<div class=\"slideshowlink\">\n        <a href='http:\/\/resnapshot.vht.com\/smart-ways-to-reach-potential-buyers\/nggallery\/slideshow'>[Show as slideshow]<\/a>\n\t\t\n\t<\/div>\n\t\t\t<!-- Thumbnails -->\n\t\t\t\t<div id=\"ngg-image-0\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/fieldtrp.gif\"\n               title=\"\"\n               data-src=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/fieldtrp.gif\"\n               data-thumbnail=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/thumbs\/thumbs_fieldtrp.gif\"\n               data-image-id=\"11\"\n               data-title=\"fieldtrp.gif\"\n               data-description=\"\"\n               class=\"shutterset_0faa72e4ba109a9d10033f0bc97bf8ea\">\n                <img\n                    title=\"fieldtrp.gif\"\n                    alt=\"fieldtrp.gif\"\n                    src=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/thumbs\/thumbs_fieldtrp.gif\"\n                    width=\"68\"\n                    height=\"75\"\n                    style=\"max-width:none;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-1\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/atrium4.gif\"\n               title=\"\"\n               data-src=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/atrium4.gif\"\n               data-thumbnail=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/thumbs\/thumbs_atrium4.gif\"\n               data-image-id=\"12\"\n               data-title=\"atrium4.gif\"\n               data-description=\"\"\n               class=\"shutterset_0faa72e4ba109a9d10033f0bc97bf8ea\">\n                <img\n                    title=\"atrium4.gif\"\n                    alt=\"atrium4.gif\"\n                    src=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/thumbs\/thumbs_atrium4.gif\"\n                    width=\"100\"\n                    height=\"75\"\n                    style=\"max-width:none;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-2\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/coatdrive.gif\"\n               title=\"\"\n               data-src=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/coatdrive.gif\"\n               data-thumbnail=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/thumbs\/thumbs_coatdrive.gif\"\n               data-image-id=\"13\"\n               data-title=\"coatdrive.gif\"\n               data-description=\"\"\n               class=\"shutterset_0faa72e4ba109a9d10033f0bc97bf8ea\">\n                <img\n                    title=\"coatdrive.gif\"\n                    alt=\"coatdrive.gif\"\n                    src=\"http:\/\/resnapshot.vht.com\/wp-content\/gallery\/road-trip\/thumbs\/thumbs_coatdrive.gif\"\n                    width=\"88\"\n                    height=\"75\"\n                    style=\"max-width:none;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\n\t\t<!-- Pagination -->\n\t<div class='ngg-clear'><\/div>\t<\/div>\n\r\n\r\nSource: Chicago Tribune, Mary Ellen Podmolik (11\/21\/2008)","protected":false},"excerpt":{"rendered":"<p>When real estate sales are slow, smart marketing is particularly important. Here are ideas from Chicago based brokerages: Offer tours of the office: Jack Persin, president of Ryan Hill Realty tours elementary school children through his offices, showing them how homes are bought and sold. The tour introduces his business to parents and teachers as [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,1],"tags":[14,12,13],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-marketing","category-uncategorized","tag-chicago-tribune-reaching-buyers","tag-reaching-potential-buyers","tag-strategies-for-reaching-home-buyers"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":7,"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":67,"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/posts\/27\/revisions\/67"}],"wp:attachment":[{"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/resnapshot.vht.com\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}