Today, we released an announcement that Century 21 Real Estate LLC, the franchisor of the world’s largest real estate organization, has selected and launched our ImageWorks platform to boost online visibility, drive homebuyers to its website and increase sales conversion.
VHT ImageWorks is a comprehensive and automated digital marketing platform used by industry-leading brokerages to drive buyers directly from search engines to their sites and engage them with visually alluring listings.
Within a few weeks after launching VHT ImageWorks, CENTURY 21 achieved the following results:
- An increase of more than 200,000 incremental visitors from search engines to century21.com, compared to June 2010. During the same period, real estate search traffic dropped 5 percent nationally, according to Google Insights.
- A 45 percent jump in the volume of keywords and search terms associated with century21.com.
Click here to read the full article
–VHT
Every week we are featuring the Good, the Bad, and the Ugly of real estate marketing. Firstly, our ‘Wall of Shame’ features the bad (…and the very ugly…) photos that some agents are using to market their listings. On the opposite end of the spectrum, our ‘Wall of Fame’ features some of the best real estate marketing you can find.
WALL OF SHAME
This is what a night of drinking and an attempt to learn Photoshop gets you!
The only way I’d even remotely want to see this place is to check if there were actually Goldfish in that box. Something tells me I would be disappointed!
…I’m Scared…
WALL OF FAME
Sean Aikman of Sotheby’s International Realty in Connecticut (click the photograph for more on this listing)
Sound off! Tell us which of these photographs you think are the best and the worst. We’ll tally up the votes and we’ll post the results for the top ten best and worst photographs of the month!
The SEO game is always changing. Google is always changing their algorithm to make it harder, or easier in some site’s cases, to get yourself in the elite 3! The new Google Panda release is a huge step in the direction Google has always wanted to go. More value in what people actually think of sites, than just, who can optimize for the most keywords.
It will be interesting to see what Google has in store for the future, creating a more strategy based war than the SEO game people play now. But for now, things are pretty much the same, until we see otherwise, wherein we will let you know.
Read more Here
Does Google Panda Signal the End of SEO as We Know It?
–VHT
Every week we feature the good, the bad, and the ugly of real estate photography. This week we’re taking a look at how agents are showcasing bedrooms within their listings.
We love to hear your opinions and comments on the worst of the worst and the best of the best! Come it up! Have a great week!
WALL OF SHAME
A Garfield comforter?! SOLD!! Apparently, Garfield has selling strengths so powerful there is no need to even show the room. This Illinois home is listed for $359,000.
- Well that’s an interesting strategy… maybe if the picture is crooked enough, the room will magically appear larger…or maybe people will be so focused on the fact that it’s crooked, we won’t notice that we can’t see much of the actual room! This Michigan home is listed for $390,000.
The main purpose of the photographer better have been to show that screens come with the house, however, they don’t put them on the windows. Lazy people, and it definitely shows in the photograph. This $849,900 listing is located in Missouri.
WALL OF FAME
Vibrant colors and a lovely view make this Florida property eye-catching. This property is listed for $569,000 by Sailfish Point Sotheby’s International Realty. Click the photograph for more on this listing.
This Wisonsin listing gives a ‘comforts of home’ feeling in a beautiful tree-lined setting. It is listed for $875,000 by JoAnn Vetter of Coldwell Banker. Click on the photograph for more on this listing.
- This bright California home is listed for $1,550,000 by Erick Larson of Sotheby’s International Realty. Click on the photograph for more on this listing.
Sound off! Tell us which of these (top, center, or bottom) you think is the best photograph. We’ll tally up the votes and we’ll post the results of the top ten best and worst photographs at the end of each month!