Real Estate: Searching for the perfect home starts online

VHT has long been an advocate of using a complete portfolio of quality photographs to advertise an online listing. As has been referenced in numerous white papers, VHT knows that consumers have dramatically changed how they shop for a new home in the last 5-10 years. Nine out of 10 buyers use the Internet as a resource when looking to purchase a home, and 52 percent of buyers use it as their first step, according to a 2013 survey by the National Association of Realtors.

Carrie Miller of The Suffolk Times talked to several top brokerages and agents who all seemed to agree with what VHT has been saying; that a complete portfolio of quality photographs is the most important part of an online listing.

In fact, Nancy Cervelli and Barry Novick of The Corcoran Group in Southold said they hire professional photographers to best showcase each property.

“We take them no matter what the price of a house is — if it’s $300,000 or $3 million,” Ms. Cervelli said. “The most important thing on the Internet is to have great photos with good lighting, or people will go on to the next property.”

The article featured a photograph by VHT Photographer Lorraine Marino.