The ‘Mad Men’ Guide to Marketing Your Business by VHT Studios CEO, Brian Balduf
With today’s competition to win real estate clients growing fiercer, agents might want to steal a page from the popular AMC TV series “Mad Men” for turning prospects into clients. How did those marketing pioneers score clients from their Madison Avenue rivals?
Through creative, vivid visuals that tell a story, capture their prospects’ attention and emotions, and motivate them to act.
Unfortunately, real estate marketing tools in use today — printed brochures, paper folders and sell sheets — would fit right in with Don Draper’s late 1960s era.