Smart Ways to Reach Potential Buyers

When real estate sales are slow, smart marketing is particularly important. Here are ideas from Chicago based brokerages:

Offer tours of the office: Jack Persin, president of Ryan Hill Realty tours elementary school children through his offices, showing them how homes are bought and sold. The tour introduces his business to parents and teachers as well as children.

Make showing houses an art. Associates at Sudler Sothebys International Realty, offered local artists free space to display their work on the walls of empty homes for sale. The “art shows” attracted more than 200 people, who also received flyer about homes for sale.

Do well by doing good. Baird & Warner sponsored a winter coat drive at all its offices and also invited the public to drop off coats at open houses.

Source: Chicago Tribune, Mary Ellen Podmolik (11/21/2008)